To understand your client, walk a mile in their shoes
Knowing the reasons why some of your customers are buying your product or service gives you the opportunity to do more of the same, perhaps even better.
Driving value creation through new partnerships
SMBs don’t just need to rethink technology and processes, they must rethink business models and partnerships – not only to survive but to grow
Partnering to overcome skills and resources challenges
Cooperation with previously unlikely partners could be the solution that the business needs to accelerate
Encouraging clients to buy by walking the cloud journey with them
To get people to buy your products or services you must solve a problem that they have to.
Now is the time for obsessive customer focus
While many industries are in a bad way, the technology sector is filled with opportunities for businesses that know how to seize the moment
The key characteristics of actionable customer insights
What makes an insight useful for making decisions?
When customers seek help outside your official support channels
Helping each other, helping themselves
Agility is about rapidly realigning with changing customer needs
Are you keeping up with evolving customer behaviours, habits and emotions?
What can B2B companies learn about CX from the B2C world?
It’s the age of the B2B consumer—which means marketers in the B2B world may need to rethink many of their traditional practices.
Think of your supply chain budget for 2021 as a range rather than an absolute
Traditional approaches to supply chain budgeting aren’t fit for purpose amid continued economic uncertainty.