"The global large format printer market, estimated to be $8.9 billion in 2021, is expected to reach $11.63 billion by 2026, growing annually by 5.5%. Although the COVID-19 pandemic temporarily hindered the growth of the printer market due to the economic impact of lockdowns, 2022 is seeing the start of a resurgence for the industry." Bernice Hynard, General Manager, Print Solutions at Tarsus Distribution
Large or wide-format printers (LFPs) are speciality printers that print on larger and heavier materials than the standard printers found in a typical office. It’s a specialised product used in the construction, apparel and textiles, signage, advertising, decor, CAD and technical printing, and geographic vertical markets. Interior decor is just one example of a growing market. This covers many things, from fine art to durable upholstery, but the size of the opportunity is huge. The global digitally printed wallpaper market has been predicted to grow at 23.6% annually, for example, until 2025, to reach a total value of $10.4 billion.
Tarsus Distribution has long been an authorised distributor of large format printers from market leader HP. Aimed at resellers and end-users, we also have highly experienced partners that install and maintain these complex machines on behalf of smaller partners for businesses of all sizes. Our specialist partners are able to provide turnkey print solutions for a range of machines, in line with the needs of end-user customers
An LFP is a big investment. For SMBs that are not in a position to buy LFPs, we are one of the very few large format ecosystems in the country that offer a pay-per-use model, in addition to lease or outright purchase. Known in the industry as ‘pay-per-inch, it’s a comprehensive and customised programme, which ensures that users pay a fixed ‘per inch’ charge for the square inches they print.
This makes large format printing accessible to SMBs for whom the balance sheet may not allow for the purchase of a machine that costs hundreds of thousands of rand. It also helps to manage and contain costs. The benefit of this approach is that the device becomes an income generator for the end-user instead of a cost centre and can be a highly lucrative proposition.
What is also important to bear in mind is that HP has committed a significant budget to research and development and shows no sign of slowing down. Customers can therefore be certain that the company will continue to innovate and impress when it comes to its range of LFPs.