Werner Herbst, GM Enterprise Compute, Tarsus Distribution
We’re going to see more organisations fully embrace modernising their environments and adapting them based on modern cloud technology.
The pandemic has permanently shifted the way we do business. Looking at the future through the lens of a post-Covid world, it’s clear that collaboration platforms like Microsoft Teams and others have evolved from simple conferencing tools and are now central to how teams operate.
They provided much-needed solutions during the move to remote and hybrid work, but endless videoconferencing has contributed to technology fatigue, which can make us less productive, negatively affect our mental health and in turn, impact our ability to win new customers.
Hybrid is helping
At Tarsus Distribution, our hybrid work environment has enabled us to limit the number of video calls and enable employees to have face-to-face meetings where possible. It’s about helping people to return to a more normal life and freeing them from being tied to their desks as we were during the past two years.
"From a business perspective, it is evident that employees and partners are keen to attend physical meetings and events, as we move away from online only. From the CIO’s perspective, where there was a tremendous focus on technology, there is now a move to consolidate and become smarter with budgets."
We are seeing companies investing more in networking and infrastructure, as employees expect to have the same speed in the office as they do at home and as more and more enterprises move to the cloud – either in their own data centres, or the public cloud. There is major investment in security solutions too, especially
protection from ransomware, as well as asset tracking solutions for equipment that is used to work from anywhere.
Safety in the cloud
The spotlight has been sharpened on budget allocation and there is a shift from CAPEX to OPEX expenditure. One key reason for this is that the pandemic proved that the cloud is safe and secure. We now trust the cloud more than ever before. In fact, 27.5% of IT leaders surveyed in an IDC study, which surveyed 200 IT leaders, agreed that large-scale cloud migrations were “essential for business survival” going forward.
The IDC study also shows that 45% believe that because of the pandemic, CIOs’ working relationships with enterprise leaders have improved, and they've started to see IT as a department that enables their business. Fifty-five percent of CIOs have increased their company influence and have seats in boardrooms.
We are going to see more organisations fully embrace modernising their environments and adapting them based on what cloud technology offers. That is why there is a steady stream of enterprises opting for Everything-as-a-Service.
Our channel partners are moving towards Datacentre-as-a-Service offerings and starting to behave more like service providers as they move their customers to the cloud. Companies have realised the true value and importance of cloud technology, and this will continue in 2022 and beyond. Channel partners are realising that if they do not facilitate this move, their customers will move to public hyperscale clouds, depriving them of an attractive opportunity to build annuity revenue.
While technology fatigue is here for the foreseeable future, finding ways to make it more manageable and demonstrate to customers how your business stands out from the competition, is vital to the channel if we want to work together to develop work environments that are highly sought-after.