In our webinar, Making Choices: Rethinking and re-imagining tomorrow, I’ll be part of a panel discussing lessons from the pandemic and what comes next.

As I look back over the past year, it strikes me how so many things that we thought to be impossible became possible under the pressure of COVID-19. For instance, there was deep resistance in many work environments towards remote working models and more flexible ways of managing the workforce.

At Tarsus On Demand, where we were relatively early adopters of Microsoft Teams for collaboration, we did not imagine at the outset of last year that nearly all of our people would soon be working from home. Even having adopted Teams as a way to bring down email volumes and collaborate more effectively, the pivot to remote working was far from easy for us.

The important point is that COVID-19 has only brought us face-to-face with the digital future faster—the trend was in motion years before. We often think we have years more to plan for major change than we really do. Even now, some organisations are only taking small digital steps rather than boldly investing in the future. They may know that they have to change, but they don’t know how to.

Besides the truly digital native businesses, most organisations have only a thin veneer of digital. Scratch beneath the surface, and you’ll find that the underlying processes remain analogue. The result is that few enterprises are reaping the full value of digital.

There are two key questions to think about here:

  • Do you still see digital engagement as a unique proposition or differentiator? If you do, you’re still probably thinking of it as a channel play rather than a true transformation.
  • How purpose-driven is your business? Once you’re truly digital, machines are executing many of tasks and processes and your employees are focusing on the important human element—the driving purpose that makes your company matter to your customers.

I’ll be joined on the panel by Dr. Dorothy Ndletyana, a Fulbright Scholar and a Lecturer at GIBS, and Mushambi Mutuma, CEO and author of Tech Adjacent. Our discussion will be moderated by Gavin Moffat, director of common sense at join.the.dots and Hers&His.

I’m looking forward to hearing Dorothy’s perspective on how organisations and their hierarchies must morph in the post-pandemic age, while Mushambi’s insights into how we can move towards a more technology-based economy promise to be fascinating.

Making Choices: Rethinking and Re-Imagining Tomorrow takes place on Thursday, 18 March 2021, 10:00 to 11:00. Register now.

[Photo by Maurício Mascaro from Pexels]