The COVID-19 pandemic is a crisis unlike any other experienced in recent times. What has helped Tarsus Technology Group to survive the storm is the value of our values and the way they are embedded in the company culture.

Making values part of the fibre of the business

Forbes describes organisational culture as “the collective result of how people on the team think and behave, their shared values and how they react to internal and external stimuli.” Further, “leaders and managers must lean on the values of the organisation to drive performance, especially during times of change. An organisation’s values should be the bedrock of why the company exists, how behavioural norms are defined, and how decisions are made in order to achieve goals and fulfill the vision. They must be authentic and relatively specific, so they actually resonate with the team.”

When core values are decisively created and nurtured from the very beginning, they provide a critical foundation. What we have witnessed, is that the pandemic has confirmed how deeply our values are entrenched in the business. They are not maxims stuck onto the wall; instead, they are part of the hearts and minds of every employee.


Integrity is the act of behaving ethically, even when no one is watching. When employees have integrity, managers can trust their team is working conscientiously. In a country where corruption is rife, working from home was a test for the business and could have led to a rise in fraud and other risks. If someone’s not looking over your shoulder, will you do what you have to do? Employees responded to the change in circumstances by adhering to all the processes that were put in place to successfully manage operations and fulfilling their tasks with integrity.

Crises like the pandemic highlight the importance of effective collaboration. The ease with which our people are collaborating has kept everyone in the organisation connected. Effective collaboration allows everyone to pool their talents and skills to achieve a common purpose. It facilitates shared knowledge, learning and resources to enable increased productivity and efficiency, expanding the business’s capabilities and competitive advantage.


When people feel respected, they show respect for others. Respect demonstrates care in the workplace. When employees and managers respect each other, it creates a positive work environment, which again increases productivity. In addition, respect ensures that people treat others with care and courtesy. It enables individuals to understand why fellow colleagues respond the way they do to certain situations and to take steps to create a more positive work environment for all. Furthermore, in demanding times, respect helps to reduce the stress caused by fear and uncertainty, contributing to improved mental and physical wellbeing.


When excellence is a value in the workplace, employees strive to exceed the normal standards of expectation. They have the passion and determination to deal with change and uncertainty. Even when challenges may seem difficult to overcome, their motivation to attain the business’s objectives is higher than the desire to avoid the discomfort of extra effort. Excellence is extremely encouraging when people are anxious about the future. It gives rise to hope, infuses energy and results in innovation.

Working from home has put paid to the assumption that face-to-face interaction and human connection are the most important requirements for keeping an organisation running. Provided the guiding values are embraced and adhered to, it is possible to maintain and even grow a positive company culture with a remote team. On a final note, when people work remotely, it is vital to continue to monitor your culture and values, and never stop.



[Photo  by Sensay on Adobe Stock]